Consummate Digital & Print Design Director with a 20-year
record in driving business for a diverse array of national
and entrepreneurial clients 
Passion for creating sharp, professional, and unique designs that bring creative concepts to life,
attract attention and drive response. 
Skilled across the spectrum of contemporary communication design, from digital and print advertising and promotion to brand identities, websites, e-commerce & catalogs, email campaigns, point of purchase & magazines. 

ROI-focused approach to finding the most cost-effective and creative solutions for all initiatives. 
Track record of motivating people and cultivating talent, communicating effectively with cross-functional teams, meeting
deadlines and leading by example. 
Hands-on approach to collaborating with management and creative team members, directing artists, writers, photo shoots, video story boarding, personas and user paths, animation, etc.
EXPERIENCE:
Design Director and Owner, Saylor Graphics • 1988 - present
Clients include: The Wall Street Journal, TV GUIDE, Seneca One Financial, Lone Star Capital Funding, Harley-DavidsonAmerican Lawyer Media, Pacific Capital, Barron’s, Smart Money, AquaCap Pharmaceuticals, Condé Nast, Lewis Environmental, Structure Green Design Group, Security Systems Technologies, Weider Publications, HealthLeaders Media, Pennsylvania Harvest, VertaSys, Inc., NCQA, Vetstream Veterinary Software, Zirmed, AstraZeneca, University of Pennsylvania, Stones Throw Solutions, River Creative Associates and Rainwater Consulting.

Creative Director, Rentokil North America • 2017 - Present
Responsibilities include: Manage branding and creative on all platforms for all Rentokil companies with small in-house staff and external vendors. This includes: All collateral, advertising, websites, custom landing pages, email marketing, social media, video, photography, presentations, e-commerce, national and local events, billboards, signage and fleet graphics, infographics, and digital offerings including script development, story boarding and animation.
Brand management: Rentokil, Ehrlich, Western, and Presto-X. National and local pest services for residential and commercial customers. Ambius: Experts in interior commercial landscapes, office plants, living walls, scenting and maintenance for office interiors or exteriors. Steritech: Providing auditing solutions and food safety that mitigate risk and drive brand growth.
Internal and External communications. Supply content for residential and commercial websites, blogs, social media, intranet, email, human resources, sales and employee training.
Vendor management. Maintain external suppliers and budgeting for email client, e-commerce storefront, events portal. Manage suppliers when needed for photography, video, voice-overs, printing.
National trade shows and local events. Show planning, logistics, creative, booth design, lead tracking.

Design Director, Merion, Inc. • 2002 to 2017
Responsibilities include: Manage staff of 14 consisting of designers, front end developers, photographers, managers, and production artists. Field all creative needs for media including: 
Corporate branding and brand development for all ADVANCE professional divisions. This includes 10 professional media websites and publications, Commerce sites for healthcare apparel and professional equipment shopping with custom promotion items, education directories, events and job fairs, healthcare job board, multi-division sales digital and print media kits and marketing materials, trade show booths and hospital show product displays, and custom content syndication.  
Digital and print publication design and production for 6-15 healthcare professional magazines including planning, photo shots and digital retouching, illustration, design, production, and press checks. Marketing creative and sales material including sales websites, landing pages, flyers, emails, digital ads, video, social media, etc. 
Web site UX/UI design and continual development for 9-12 professional healthcare media sites, two e-commerce sites selling scrubs and professional promotional items, sales marketing sites and landing pages, healthcare job board, and education directory sites. eNewsletters, content and product highlights, education and events notifications, job alerts and career advice email templates. Marketing creative direction for all divisions with support to help expand click-through rates and time spent on site. Social media integration and creative for Facebook, Google+, Linked In, etc. 
Lead team on research with for both Magento and WordPress. Includes documentation and training to for back-end interface and front-end presentation. Customization with low to high-fidelity wire-framing following user stories and personas. Integration in IT scrum practices with complete HTML/CSS deliverables. Task driven user testing where applicable.  
Custom communication BtoB design services covering e-magazines, info-graphics, ad creation, landing pages, email design marketing templates, webinars, video and presentations, promotional items. 
Affiliate e-commerce sites and landing pages for hospitals selling scrubs and apparel to employees to control brand identity and uniform guidelines. Hospital show materials and product sales brochures. 
Graphics Director, LottoPeople, Inc. • 2000 – 2002
Responsibilities include: Manage staff of three designers in all aspects of company design requirements. Coordinate and present design solutions to partner state lottery officials for consumer new game announcements and state winners. Design and creation of new monthly consumer magazine, including cover design, page layouts and feature sections. Direct photo shots, photo retouching, press checks. 
Design of promotional materials, including direct mail pieces, media kit, web site, point of purchase materials and various sales materials used to market the magazine and services, custom communications, and website.
Art Director, Consumer Marketing, News Corp., TV GUIDE, TV GUIDE INTERACTIVE,
Murdoch Distribution, Inc. • 1996 – 2000
Responsibilities for in-house agency include: Design and creation of all circulation marketing materials, including direct mail (new business, renewal, billing, etc.), point of purchase promotion, sales kits, brochures, print ads, web banners, Power Point, trade show posters, inserts, etc., photo direction, press checks.
Management of 3 person staff. Training. Hiring. Project Management.

Art Director, ADVANCE • 1993 – 1996

Art Director, Philadelphia Business Journal • 1988 – 1993

COMPUTER SKILLS:
Design applications in Adobe CC: Illustrator, Photoshop, InDesign, Lightroom, InCopy, Muse, Animate, Bridge, Dreamweaver, Fireworks. Creative direction with Premier and After Effects.
Wire-framing and Prototyping: Muse, iRise, Creative Suite
WordPress (themes and plug-in integration), Slider Revolution, Page Builder, Magento CMS
Email Marketing: Act-On, Smart Focus, Mail Chimp, Campaigner
Emagazines: eMag Creator, Texterity, Adobe Publishing Suite
Working knowledge of HTML, CSS, Javascript 
Microsoft Office, Google Docs
EDUCATION:
Kutztown University of Pennsylvania, 1988 
BFA, Communication & Design
ORGANIZATIONS:
Berks Career and Technology Center (BCTC)
Joint Operating Committee Board Director – 2011 to Present
Antietam School District
School Board Director, Vice President – 2011 to Present. Chair of Athletics and Technology committees.
Boy Scouts of America
Assistant Scout Master – 2003 to Present 
Recreation Commission of the Antietam Valley
Board Member – 2014 to Present
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