CREATIVE STRATEGY • IDEATION • BRANDING

The Wall Street Journal

Agency/Client: River Creative Group for The Wall Street Journal Campaign: Launch of The Corporate Mentoring Program Objective: Motivate large and mid-size companies to enhance mentoring of high performing employees through adoption of a custom-designed program utilizing the resources of The Wall Street Journal and Dow Jones affiliates. Project Components: • Direct mail kits • Web site and landing page • E-mails • Presentation kit for the Program’s sales force

Agency/Client: River Creative Group for The Wall Street Journal

Campaign: B2B campaign to Retailing Chains

Objective: Increase single copy sales by increasing retail distribution

Project Components:
• Sales Presentation kit
• Outbound direct mail acknowledgement version

Agency/Client: River Creative Group for The Wall Street Journal

Campaign: B2B campaign to Academic Librarians

Objective: Increase market penetration of WSJ.com in collegiate libraries.

Project Components:
• Digital and print sales materials
• Landing page

Agency/Client: River Creative Group for The Wall Street Journal

Campaign: B2C marketing to high school graduates and their parents

Objective: Increase Print and Digital subscriptions of The Journal in colleges and universities.

Project Components:
• Print ad for high school newspapers and youth oriented publications
• FSI targeting parents and grandparents

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